Cutting Edge Innovation with Old School Customer Service
Paul C. Buff, Inc.™ leads the studio photoflash industry in technology and innovation... always creating, never copying. By combining the cost savings of eliminating middlemen and the price lowering savings of creative, high technology engineering and manufacturing techniques, plus sheer volume, Buff achieves a price vs. performance ratio and customer loyalty unrivaled by any competitor. But perhaps the largest factor in our success lies in our legendary commitment to customer satisfaction and simple, reliable direct access to our staff from customers. Our motto is simple: the Golden Rule. Read more...

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Have Questions?
Call us on our Toll Free Line at 1-800-443-5542. We’re here Monday through Friday, from 9:00am to 5:00pm, CT. When you call us, you won’t get a menu-driven phone system, you’ll speak to a live human being: someone friendly, knowledgeable and eager to help you. Our customers include enthusiastic amateurs, top industry professionals and everything in between, and we’re happy to answer all of your questions.

Factory-Direct Sales: The Paul C. Buff™ Distribution Model
Where traditional distribution methods include wholesalers, distributors and dealers (and all of their middlemen), causing prices to skyrocket and product knowledge to plummet, Paul C. Buff, Inc.™ is able to offer the highest quality product at the lowest possible price through factory-direct sales. This means that our customer service is factory-direct as well, with technical questions, repairs and support traveling direct from the customer to the company that made the product. Our unique model allows us to serve customers in the U.S. and Canada where we sell more studio lights and accessories than all of our competitors combined. The realities of global business, however, have forced us to adjust our model for international sales, and the complexities involved force prices outside of the U.S. to be higher. Read more here…


Get help with all of your technical questions in our Technical Forum. Visit the forum...

We strongly discourage sales outside of the U.S. and Canada. Learn more...

We are pleased to recommend our new authorized repair center in Canada, Service Camera Pro. Learn more…

We proudly offer our customers a 60-Day Absolute Satisfaction Guarantee on all products along with our Manufacturer's Factory Warranty. Learn more...

Our customers love us! Read what they’ve said about us and find links to professional reviews of our equipment as well. Learn more...

Attention Students! Students receive a 10% discount on their entire order! Learn more...