Cutting Edge Innovation with Old School Customer Service
Paul C. Buff, Inc.™ leads the studio photoflash industry in technology and innovation... always creating, never copying. By combining the cost savings of eliminating middlemen and the price lowering savings of creative, high technology engineering and manufacturing techniques, plus sheer volume, Buff achieves a price vs. performance ratio and customer loyalty unrivaled by any competitor. But perhaps the largest factor in our success lies in our legendary commitment to customer satisfaction and simple, reliable direct access to our staff from customers. Our motto is simple: the Golden Rule. Read more...

Vagabond™ Lithium Extreme Vagabond™ What you should know about portable power. FSB1460 The OMNI Reflector Limited Edition AlienBees

News and Announcements
  • VLX now available Cool Grey!
    (08/18/2014) - Our Vagabond™ Lithium Extreme portable power system is now available in two tone Cool Grey or Navajo Turquoise and Purple Haze. Check it out here!
  • VAGABOND™ PORTABLE POWER
    (06/30/2014) - What you should know about portable power for AC studio flash systems by Paul C. Buff! Available before it hits magazines Paul explains everything you need know about portable power. Click here to read!
  • NOW AVAILABLE: Foldable Giant Stripbox!
    (06/20/2014) - Our Foldable Stripbox is now available in Giant 14" x 60" size! As with all of our softboxes a 40° grid is also available. Click here for more info.
  • NOW AVAILABLE: Vagabond™ Lithium Extreme
    (04/22/2014) - Now available Vagabond™ Lithium Extreme! Learn More...

    Click here to see the AD for the new VLX!

    Read Paul's forum annoucement about the VLX, a 4th generation Vagabond™ compact portable power system for studio flash units. Read the full announcement here.

  • NOW AVAILABLE: The OMNI Reflector
    (4/22/2014) - Now available the OMNI™ 18-inch Reflector! Learn More...

    Click here to see the AD for the new OMNI Reflector!

    The BUFF OMNI system ($79.95 including 3 layer accessory diffuser sock - shipping about April 20) is a unique multipurpose 18" diameter reflector system for all BUFF lights. Read Paul's full announcement in our forum.

  • Canadian Repair Center
    (01/07/2013) - We are pleased to recommend our new authorized repair center in Canada, Service Camera Pro. Learn more…
  • NOW AVAILABLE: New Limited Edition Colors!
    (10/24/2012) - Limited Edition Purple Haze and Navajo Turquoise AlienBees™ are now available! Click here for details.
  • Older News...

Have Questions?
Call us on our Toll Free Line at 1-800-443-5542. We’re here Monday through Friday, from 9:00am to 5:00pm, CT. When you call us, you won’t get a menu-driven phone system, you’ll speak to a live human being: someone friendly, knowledgeable and eager to help you. Our customers include enthusiastic amateurs, top industry professionals and everything in between, and we’re happy to answer all of your questions.

Factory-Direct Sales: The Paul C. Buff™ Distribution Model
Where traditional distribution methods include wholesalers, distributors and dealers (and all of their middlemen), causing prices to skyrocket and product knowledge to plummet, Paul C. Buff, Inc.™ is able to offer the highest quality product at the lowest possible price through factory-direct sales. This means that our customer service is factory-direct as well, with technical questions, repairs and support traveling direct from the customer to the company that made the product. Our unique model allows us to serve customers in the U.S. and Canada where we sell more studio lights and accessories than all of our competitors combined. The realities of global business, however, have forced us to adjust our model for international sales, and the complexities involved force prices outside of the U.S. to be higher. Read more here…


Get help with all of your technical questions in our Technical Forum. Visit the forum...

We strongly discourage sales outside of the U.S. and Canada. Learn more...

We are pleased to recommend our new authorized repair center in Canada, Service Camera Pro. Learn more…

We proudly offer our customers a 60-Day Absolute Satisfaction Guarantee on all products along with our Manufacturer's Factory Warranty. Learn more...

Our customers love us! Read what they’ve said about us and find links to professional reviews of our equipment as well. Learn more...

Attention Students! Students receive a 10% discount on their entire order! Learn more...