The PLM™ System
Paul Buff conceived and engineered this unique parabolic umbrella lighting method, first released in 2009. With the overwhelming popularity of the system, a number of copycats quickly popped up in the industry. Where Paul originated, they duplicated - and, unfortunately for them and their customers, created inferior copies based on the first iteration of the design. But Paul continued to study and make improvements to his original design over the years, now using the sixteen-rib frame to form a highly evolved, large-size, shallow parabolic shape. This results in extremely efficient light transfer, smooth coverage patterns, and even illumination across the face of the PLM™ for maximum shadow wrapping. In short, the Paul C. Buff™ PLM™ system is the modern replacement for conventional umbrellas, softboxes and other expensive yet inefficient modifiers.
The original PLM by Paul C. Buff
Paul invented the PLM™... See how knockoffs compare to the PLM™.
Extreme Silver PLM™ Umbrellas
bright silver bounce interior / black exterior
  • extraordinary efficiency (16 times the output of a softbox!)
  • tightly focused, narrow shaft of light with sharp falloff
  • available in 51-inch, 64-inch and 86-inch sizes
  • available in two models:
    • on-axis speedring mount with 7mm umbrella mount
    • 8mm umbrella-style mount
  • Learn More about the Extreme Silver PLM™ Umbrellas...
Extreme Silver PLM™
Quantity:

86" Extreme Silver PLM™ with On-Axis Speedring Mount (Convertible to 7mm Umbrella Mount) $79.95
86" Extreme Silver PLM™ with 8mm Umbrella Style Mount $69.95
64" Extreme Silver PLM™ with On-Axis Speedring Mount (Convertible to 7mm Umbrella Mount) $59.95
64" Extreme Silver PLM™ with 8mm Umbrella Style Mount $49.95
51" Extreme Silver PLM™ with On-Axis Speedring Mount (Convertible to 7mm Umbrella Mount) $49.95
51" Extreme Silver PLM™ with 8mm Umbrella Style Mount $39.95

Soft Silver PLM™ Umbrellas
soft silver bounce interior / black exterior
  • high efficiency (4 times the output of a softbox)
  • wider coverage with controlled, feathered fall-off
  • very soft shadows with perfect round catchlights
  • available in 51-inch, 64-inch and 86-inch sizes
  • available in two models:
    • on-axis speedring mount with 7mm umbrella mount
    • 8mm umbrella-style mount
  • Learn More about the Soft Silver PLM™ Umbrellas...
Soft Silver PLM™
Quantity:
86" Soft Silver PLM™ with On-Axis Speedring Mount (Convertible to 7mm Umbrella Mount) $79.95
86" Soft Silver PLM™ with 8mm Umbrella Style Mount $69.95
64" Soft Silver PLM™ with On-Axis Speedring Mount (Convertible to 7mm Umbrella Mount) $59.95
64" Soft Silver PLM™ with 8mm Umbrella Style Mount $49.95
51" Soft Silver PLM™ with On-Axis Speedring Mount (Convertible to 7mm Umbrella Mount) $49.95
51" Soft Silver PLM™ with 8mm Umbrella Style Mount $39.95

White PLM™ Umbrellas
white fabric for shoot-through or bounce use
  • provides wide, unfocused light over a 150º area
  • very soft shadows with perfect round catchlights
  • output is comparable to softbox output
  • available in 51-inch, 64-inch and 86-inch sizes
  • available in two models:
    • on-axis speedring mount with 7mm umbrella mount
    • 8mm umbrella-style mount
  • Learn More about the White PLM™ Umbrellas...
White PLM™
Quantity:
64-inch White PLM™ with BUFF™ or Elinchrom speedring are currently on backorder.
86" White PLM™ with On-Axis Speedring Mount (Convertible to 7mm Umbrella Mount) $49.95
86" White PLM™ with 8mm Umbrella Style Mount $39.95
64" White PLM™ with On-Axis Speedring Mount (Convertible to 7mm Umbrella Mount)
(Currently on backorder)
$44.95
64" White PLM™ with 8mm Umbrella Style Mount $34.95
51" White PLM™ with On-Axis Speedring Mount (Convertible to 7mm Umbrella Mount) $39.95
51" White PLM™ with 8mm Umbrella Style Mount $29.95

Which PLM version is right for you?
What should I use this version for? What’s the difference between the fabrics? Get help choosing the PLM™ that’s best for your needs.
PLM™ Accessories
PLM White Front Diffusion Fabric
  • when used with the Extreme Silver PLM™, it produces the softer light quality of a high-output softbox (still a bounced light source)
  • when used with the Soft Silver PLM™, the PLM™ becomes a superior bounced-light softbox with very even light across the surface
  • when used with the White PLM™, it produces a very soft, wide-angle light (still a bounced light source)
  • More Info...
PLM™ White Front Diffusion Fabric

Quantity:
Black Front Spill Kill Fabric
  • when used with the White PLM™, it produces a 180° Japanese Lantern light source (non-directional, shoot-through umbrella with back spill control)
  • not intended for use with the Extreme Silver PLM™ or Soft Silver PLM™
  • More Info...
PLM™ Black Front Spill Kill Fabric

Quantity:
Black Outer Cover Fabric
  • when used with the White PLM™, it eliminates unwanted back spill light, further maximizing the output in bounce mode
  • not intended for use with the Extreme Silver PLM™ or Soft Silver PLM™
  • More Info...
PLM™ Black Outer Cover Fabric

Quantity:
PLM™ Spare and Replacement Parts
Buff Speedring Assembly
  • spare or replacement speedring / cage assembly for your Paul C. Buff™ flash unit
  • replacement speedring for the on-axis, speedring-mount PLM™ models only
  • (PLM51U-S, PLM64U-S, PLM86U-S, PLM51U-SS, PLM64U-SS, PLM86U-SS, PLM51U-W, PLM64U-W, and PLM86U-W)
  • not compatible with 8mm umbrella shaft PLM™ models
  • not compatible with Elinchrom flash units or Elinchrom-compatible PLM™ models
Paul C. Buff™ Speedring / Cage Assembly
Part Number: BSRA
Price: $19.95
Quantity:
ESRA
  • spare or replacement speedring / cage assembly for your Elinchrom flash unit
  • (E-PLM51U-S, E-PLM64U-S, E-PLM86U-S, E-PLM51U-SS, E-PLM64U-SS, E-PLM86U-SS, E-PLM51U-W, E-PLM64U-W, and E-PLM86U-W)
  • not compatible with 8mm umbrella shaft PLM™ models
  • not compatible with Paul C. Buff™ flash units or Buff-compatible PLM™ models
Speedring for Elinchrom brand flash units
Part Number: ESRA
Price: $19.95
Quantity:
10mm Positioning Shaft
  • spare or replacement 10mm shaft
  • for on-axis, speedring-mount PLM™ models only (Buff™ or Elinchrom)
  • not compatible with 8mm umbrella shaft PLM™ models
  • spare may be attached to speedring to quickly swap between speedring and umbrella mounting methods
10mm Positioning Shaft
Price: $3.95
Quantity:
7mm Umbrella Rod
  • spare or replacement 7mm umbrella rod
  • for on-axis, speedring-mount PLM™ models only (Buff™ or Elinchrom)
  • not compatible with 8mm umbrella shaft PLM™ models
7mm Umbrella Rod
Price: $3.95
Quantity: